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Jonathan Wrait stories

Jonathan Wrait is a sharp observer of the digital landscape, particularly attuned to the intricacies of data usage in marketing. Possessing comprehensive knowledge on data privacy and its evolving dynamics, Jonathan keeps a keen eye on how brands are navigating the shifting terrain. As third-party data becomes increasingly unstable, he highlights the burgeoning reliance on first-party data, framing it as a pivotal development for companies looking to maintain a competitive edge while respecting consumer privacy.