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Immersive technology stories

Plattar reassures creators after Meta Spark AR shutdown news
Artificial Intelligence

Plattar reassures creators after Meta Spark AR shutdown news

Meta's Spark AR closure sparks anxiety in AR creators, but Plattar offers a lifeline with its robust XR solutions, urging creators to adapt and thrive.

By Kaleah Salmon • 3 min read • Tue, 10th Sep 2024
Infinite Reality enters strategic partnership with Google Cloud
EduTech

Infinite Reality enters strategic partnership with Google Cloud

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

By Catherine Knowles • 3 min read • Fri, 6th Sep 2024
TrueConf & Eyefeelit debut HoloLive for immersive 3D video calls
Unified Communications

TrueConf & Eyefeelit debut HoloLive for immersive 3D video calls

TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.

By Kaleah Salmon • 3 min read • Wed, 7th Feb 2024
Global computer graphics market to be US$464.2 million by 2033: FMI
AR, VR & Metaverse

Global computer graphics market to be US$464.2 million by 2033: FMI

The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.

By Gaurav Sharma • 5 min read • Mon, 26th Jun 2023
Marketers look to generative AI as customer expectations increase: Adobe
Customer Experience

Marketers look to generative AI as customer expectations increase: Adobe

As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.

By Gaurav Sharma • 5 min read • Fri, 16th Jun 2023
Shadow Factory adopts first-of-a-kind “Work from Metaverse”
Hybrid & Remote Work

Shadow Factory adopts first-of-a-kind “Work from Metaverse”

Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.

By Gaurav Sharma • 3 min read • Tue, 4th Apr 2023
Will the Metaverse change retail as we know it in 2023?
Marketing Technologies

Will the Metaverse change retail as we know it in 2023?

Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.

By Raghav Sibal • 4 min read • Tue, 21st Mar 2023
Immersive CX is the new way to win and keep customers
Customer Experience

Immersive CX is the new way to win and keep customers

Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.

By Gaurav Sharma • 6 min read • Fri, 20th Jan 2023
Tata to acquire Switch Enterprises for live video production
Digital Transformation

Tata to acquire Switch Enterprises for live video production

It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.

By Gaurav Sharma • 3 min read • Fri, 23rd Dec 2022
Tencent supports Metalife for realistic Metaverse avatars
Partner Programmes

Tencent supports Metalife for realistic Metaverse avatars

Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.

By Gaurav Sharma • 3 min read • Fri, 23rd Dec 2022
Adobe empowers creators and brands with Substance 3D updates
Semiconductors

Adobe empowers creators and brands with Substance 3D updates

Adobe announces new innovations across its Substance 3D tools, empowering creators and brands to create immersive 3D content and metaverse experiences.

By Catherine Knowles • 4 min read • Thu, 20th Oct 2022
Wave Audio delivers ultimate immersion with new wireless earbuds
Digital Entertainment

Wave Audio delivers ultimate immersion with new wireless earbuds

Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.

By Mitchell Hageman • 3 min read • Wed, 27th Jul 2022

Stories from Other Regions

Immersive technology stories

Proto Hologram explores AI holograms for deaf access
EduTech

Proto Hologram explores AI holograms for deaf access

Brittany Barry from Proto Hologram will showcase how volumetric displays can enhance sign language understanding at California State University Northridge's conference.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Coventry & Warwickshire offer GBP £4.35m for innovation
Unified Communications

Coventry & Warwickshire offer GBP £4.35m for innovation

Coventry and Warwickshire are offering GBP £4.35 million in funding to boost innovation and business growth in the local Immersive and Creative technology sector.

By Melania Watson • 3 min read • Tue, 19th Nov 2024
Auckland's Spark Game Arena Live dazzles with NZD $240K tourney
Gaming

Auckland's Spark Game Arena Live dazzles with NZD $240K tourney

Auckland's Spark Game Arena Live attracted thousands this weekend, featuring a NZD $240,000 Fortnite tournament and an innovative gaming experience.

By Catherine Knowles • 4 min read • Wed, 11th Sep 2024
Snapchat & Selfridges unveil AR Locker Room for Sportopia
AR, VR & Metaverse

Snapchat & Selfridges unveil AR Locker Room for Sportopia

Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.

By Catherine Knowles • 3 min read • Mon, 8th Jul 2024
PFU announces RICOH 360 Meeting Hub to boost remote inclusion
Unified Communications

PFU announces RICOH 360 Meeting Hub to boost remote inclusion

PFU Limited has unveiled its RICOH 360 Meeting Hub, an all-in-one device to transform virtual meetings, aiming to create an in-room experience for remote participants.

By Catherine Knowles • 3 min read • Thu, 20th Jun 2024
M1 power up Singapore's museums with 5G and edge computing
Unified Communications

M1 power up Singapore's museums with 5G and edge computing

It is part of a broader initiative to transform experiences for the public across all national museums and heritage institutions in Singapore.

By Gaurav Sharma • 3 min read • Fri, 30th Dec 2022