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Adtech stories

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Wolt expands tailored ad service to aid partner growth
Last week
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
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IAS unveils industry-first ad clutter detection with AI-driven solution
Last month
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martech
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ml
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mfa
IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.
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Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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big data
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martech
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bi
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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payroll systems
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martech
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hcm
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
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Introducing Aidge: Alibaba International’s multilingual AI-powered toolkits for SMEs’ global growth
Tue, 23rd Jan 2024
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ai
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online competition
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adtech
Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.
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GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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communication
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
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AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
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AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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cloud services
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cryptocurrency
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
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Google unveils Gemini, it's multimodal AI model that beats ChatGPT
Thu, 7th Dec 2023
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bi
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big data
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video
Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.
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Leaseweb celebrates a decade in Singapore & rebrands as Leaseweb Singapore
Tue, 5th Dec 2023
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cloud services
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gaming
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saas
After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.
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Rad secures major funding to revolutionise video streaming with blockchain
Mon, 4th Dec 2023
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video
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blockchain
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martech
Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.
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Refine your retail media activity
Mon, 13th Nov 2023
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ebay
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digital advertising
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amazon
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
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Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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fintech
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ml
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compliance
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
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Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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whatsapp
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
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'STX Next partners with Squirro to boost AI-powered business insights'
Mon, 23rd Oct 2023
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big data
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bi
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ml
STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.
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YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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creative technologies
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content creation
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
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VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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sales
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case study
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
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Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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bi
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big data
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martech
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
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Adtech startup, Vudoo, expands with strategic hires & london office
Wed, 11th Oct 2023
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martech
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partner programmes
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monetisation
Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.
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Channel Factory bolsters ANZ leadership team
Wed, 6th Sep 2023
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adtech
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media
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sales
Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.
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Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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cybersecurity
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amperity
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adtech
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
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1 in 3 UK customers wary of AI-generated ads: Menlo Security
Fri, 16th Jun 2023
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malware
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cloud security
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ai
One in Three UK consumers believes that over half of online ads are now AI generated but are unaware of how risky they are to click on.
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KnowBe4 appoints David Bochsler as VP of Sales for APAC
Wed, 3rd May 2023
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bi
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big data
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microsoft
KnowBe4, the world's largest security awareness training platform, has appointed David Bochsler as the new Vice President of sales for APAC.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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cios
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.