Adtech stories
![Story image](../../../../../uploads/story/2024/09/06/preview_Cassandra_Hudson.webp)
StackAdapt appoints first female CFO Cassandra Hudson
3 days ago
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ai
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ml
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carbonite
StackAdapt appoints Cassandra Hudson as CFO, its first female in the role, to solidify market position with her extensive finance and tech experience.
![Story image](../../../../../uploads/story/2024/07/04/preview_ian_tickle.webp)
Freshworks appoints Ian Tickle as VP for Europe expansion
Thu, 4th Jul 2024
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martech
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adobe
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oracle
Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.
![Story image](../../../../../uploads/story/2024/06/29/preview_Rueben_Vijaratnam_-_Managing_Director_SEA_-_td.webp)
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Sat, 29th Jun 2024
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martech
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digital advertising
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yahoo
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_29f29832506d5de269ba.webp)
Infosys launches Infosys Aster for AI-led marketing transformation
Tue, 18th Jun 2024
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digital transformation
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martech
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commerce systems
Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.
![Story image](../../../../../uploads/story/2024/06/07/preview_img-jqE5iY1lfmGkwrW9bBAAuNzh.webp)
Brightcove partners with J:COM for Japanese wildlife streaming
Sat, 8th Jun 2024
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ecm
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martech
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digital entertainment
Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan’s zoos and aquariums, promising a seamless viewing experience.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-772phgIj5xtuITilxlVVdz3M.webp)
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
![Story image](../../../../../uploads/story/2024/05/30/preview_2.webp)
Doohly appoints Adam Rowe to drive DOOH innovation & growth
Thu, 30th May 2024
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ooh!media
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adtech
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networks
Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.
![Story image](../../../../../uploads/story/2024/05/23/preview_img-dQknuwS80H6L94KKzW00EOWJ.webp)
Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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martech
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data analytics
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ai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
![Story image](../../../../../uploads/story/2024/05/22/preview_AZK_CUSTOMER_CATALYST.webp)
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
![Story image](../../../../../uploads/story/2024/05/22/preview_img-8MAl9IHqeJqZiQTaYICLuLSk.webp)
DoubleVerify report highlights strengths & weaknesses of RMNs
Wed, 22nd May 2024
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martech
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advertising
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apac
DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.
![Story image](../../../../../uploads/story/2024/05/20/preview_img-1xJDMxjDV5Qaiumyt0FABWPc.webp)
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
![Story image](../../../../../uploads/story/2024/05/20/preview_img-PhxmOfDRtzdlrsTDaIYbrLoM.webp)
Vudoo partners with AWS to revolutionise shoppable video tech
Mon, 20th May 2024
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hyperscale
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public cloud
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cx
Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.
![Story image](../../../../../uploads/story/2024/05/20/preview_Josh_Forsyth.webp)
Zitcha names Josh Forsyth as APAC sales lead amid expansion
Mon, 20th May 2024
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martech
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yahoo
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advertising
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.
![Story image](../../../../../uploads/story/2024/05/20/preview_Cover_Image.webp)
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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martech
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cdp
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auckland
Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
![Story image](../../../../../uploads/story/2024/05/15/preview_img-AA6rDpD5DaIRiYi44aqclVJ3.webp)
Zitcha & Venvee to revolutionise in-store media measurement
Wed, 15th May 2024
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martech
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adtech
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broadsign
Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.
![Story image](../../../../../uploads/story/2024/05/13/preview_img-7JaMC97Udb8lnF9sHMhTMMrX.webp)
Stitch becomes primary Tealium deployment partner in NZ
Mon, 13th May 2024
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digital transformation
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martech
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cdp
Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-N06FDhYpfdwAk29d7NrYztez.webp)
GumGum integrates Playground xyz into APAC ad suite
Fri, 26th Apr 2024
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martech
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adtech
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apac
GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.
![Story image](../../../../../uploads/story/2024/04/12/preview_img-uOqNCmqiCNZx23VKZCxHf02b.webp)
Wolt expands tailored ad service to aid partner growth
Fri, 12th Apr 2024
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
![Story image](../../../../../uploads/story/2024/03/13/preview_img-vlSlBWX7r7phjiXkauH6CVjf.webp)
IAS unveils industry-first ad clutter detection with AI-driven solution
Wed, 13th Mar 2024
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martech
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ai
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ml
IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-dZ2gnGgUYroSBikWPjmbUE9r.webp)
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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martech
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data analytics
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cdp
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.