Zitcha & Marketplacer join forces to transform eCommerce

Retail media platform Zitcha and Marketplacer have partnered to integrate retail media and marketplace models in the digital commerce sector.

The collaboration between Zitcha and Marketplacer aims to create a comprehensive ecosystem for retailers, advertisers, and consumers by combining retail media and marketplace technologies. Founded in 2017, Marketplacer provides a platform and dropshipping solution for enterprise companies in the evolving eCommerce environment. Its notable clients include Myer, Woolworths Group, and Tesco.

By integrating their platforms, the companies enable retailers to optimise their digital eCommerce strategies. This includes leveraging marketplace data to enhance the precision of targeting and personalisation of retail media campaigns. This, in turn, increases advertisers' return on investment and boosts sales for both owned inventory and third-party sellers. Zitcha's retail media platform utilises marketplace data, such as customer purchasing behaviour and search trends, to enable advertisers to deliver highly relevant advertising campaigns.

Commenting on the partnership, Nick Hinsley, Chief Revenue Officer at Zitcha, stated, "Marketplace models and retail media platforms were once seen as separate pillars of commerce, but their integration unlocks a flywheel effect. More sellers and broader product offerings drive traffic, which fuels ad revenue and product visibility. It's a self-reinforcing cycle of growth that benefits everyone in the ecosystem."

Hinsley added, "At the core of this partnership is a commitment to improving the customer experience. By integrating retail media and marketplaces, we're driving incremental revenue for retailers and advertisers and delivering value to shoppers through convenience, relevance, and choice." This integration benefits marketplace sellers by providing opportunities for sponsored placements and targeted campaigns to increase visibility on retailer websites and apps.

This partnership allows retailers to advertise alongside their listings. Retail media revenue can offset customer acquisition costs, driving a higher total transaction value by combining targeted advertising with an expanded product selection. Third-party sellers will also expand the marketplace's product assortment, while data insights from retail media will improve ad relevance and conversion rates.

Jason Wyatt, CEO of Marketplacer, also expressed his views on the collaboration, saying, "This partnership with Zitcha sets the stage for a new era of digital commerce, empowering businesses to thrive in an omnichannel world where seamless integration is the key to success. It represents a significant step forward in how retailers can connect their marketplace operations with sophisticated retail media strategies to achieve holistic growth."

The partnership between Zitcha and Marketplacer represents a strategic move to integrate retail media and marketplace models to enhance the digital commerce landscape. By leveraging the strengths of both platforms, this collaboration seeks to provide retailers, advertisers, and consumers with a more connected and efficient ecosystem, potentially driving growth and improving the overall shopping experience.