StackAdapt appoints first female CFO Cassandra Hudson

StackAdapt has announced the appointment of Cassandra Hudson as its new Chief Financial Officer (CFO), marking the company's first female in this role. Cassandra Hudson joins the leading multi-channel advertising platform with extensive experience in the technology and finance sectors, having previously served as CFO at EngageSmart and held prominent roles at Carbonite, The Davenport Companies, RSM US LLP, and Henderson and Associates.

Hudson's appointment comes as StackAdapt aims to strengthen its leadership team and solidify its market position. "The addition of Cassandra Hudson as our CFO marks a pivotal moment," said Vitaly Pecherskiy, co-founder and CEO of StackAdapt. "Her extensive experience in guiding rapidly expanding organisations and increasing revenue will be invaluable in navigating emerging markets and reinforcing our leadership team’s strength and vision. We are excited to have her on board to help steer StackAdapt through this exciting phase of growth.”

In her previous role as CFO at EngageSmart, Hudson was instrumental in building and leading the strategic finance function, which enabled high growth and increased profitability. She has also played a significant role in taking two technology companies public, thereby establishing herself as a key player in the industry's executive landscape. Throughout her career, Hudson has focused on driving value creation by leading financial transformations, scaling businesses, and overseeing strategic acquisitions.

"I’ve been amazed by StackAdapt’s impressive innovation,” Hudson remarked. “I’m excited to join this dynamic team and leverage my financial expertise to drive strategic initiatives, foster innovation in multi-channel advertising, broaden the finance team and enhance our financial operations as we continue to scale.”

This appointment is part of a broader strategy by StackAdapt to bolster its leadership as it continues to experience rapid growth. The company has recently made several high-profile hires, including Darcie Henry as Chief People Officer, Ryan Nelsen as Chief Marketing Officer, and Vitaly Pecherskiy’s elevation to CEO. Each of these appointments aims to position the organisation for continued success in the competitive AdTech space.

StackAdapt has been recognised as one of the fastest-growing technology companies in North America and is rated the number 1 demand-side platform (DSP) on G2. The company's data-driven platform combines machine learning with a user-friendly interface designed to help media buyers plan, execute, and optimise campaigns across various devices, inventory sources, and publishing partners. By enhancing its leadership team, StackAdapt aims to reinforce its ability to innovate and expand in new markets, while maintaining its established performance standards.

With Hudson's appointment as CFO, StackAdapt expects to continue its trajectory of growth and operational excellence. The company’s leadership believes that her financial acumen and experience will be crucial in steering its strategic initiatives and operational efficiencies.