Springboards launches AI tool for creative advertising

Springboards has officially launched its AI platform aimed at enhancing the creative processes of professionals in the advertising industry, supported by more than 120 agencies and receiving $5 million in seed funding from Blackbird Ventures.

Founded by former agency strategists Pip Bingemann and Amy Tucker in Australia, Springboards has been developed to enable creative teams to generate ideas more swiftly and seek new inspiration. The platform has already attracted backing from notable agencies such as Cummins & Partners, Jellyfish, BMF, TRG, SAMY, and Cutwater.

Amy Tucker, Co-founder of Springboards, stated, "Creativity in advertising is under siege. Shrinking margins, skyrocketing pitching costs, and ever-higher client expectations are threatening the craft. We built Springboards to help creatives do what they do best: think big, explore boldly, and stay original."

Springboards was part of the initial cohort of the Google for Startups Accelerator: AI First programme and demonstrated its ability to produce 10–30 times more creative diversity compared to prominent AI platforms like OpenAI, Anthropic, and Gemini.

The platform offers nine AI tools aimed at enhancing creativity through various stages, from extracting insights to crafting campaigns. This suite of tools encourages the partnership between human creativity and AI to produce a wide array of ideas rather than focusing on a singular solution.

Pip Bingemann, Co-founder of Springboards, remarked, "We designed Springboards to be a partner, not a replacement. AI shouldn't rob the industry of its soul—it should expand its creative horizons. With our platform, agencies can explore more possibilities, break conventions, and push the ceiling of creativity, ensuring the work isn't just faster, but more daring, original, and inspired."

Tim Collier, National Head of Strategy at Cummins & Partners, commented on the platform's impact: "Springboards is a game-changer. It helps teams focus on the most interesting and challenging part of our jobs—finding original ideas that connect deeply with people. It's not about devaluing creativity; it's about enhancing it."

BMF's Chief Strategy Officer, Christina Aventi, regards Springboards as "a handy go-to tool" which provides fresh insights and prompts that advance creative thinking and propel users into unexpected areas.

TRG's Brand Strategy Director, Monik Ladha, described Springboards as "like having a well-trained strategy partner who can sharpen your ideas or gut-check your thinking in the blink of an eye," thereby altering how professionals approach assignments and problem-solving.

Tom Roach, VP Brand Strategy at Jellyfish, part of the Brandtech Group, shared similar sentiments, stating, "Our strategists love using Springboards. It's proving incredibly useful. Helping them get to great briefs and ideas faster than ever before. It's like having a strategy partner always by your side to riff with and bounce ideas off."

Additionally, the Canvas tool within Springboards promotes collaborative work across various disciplines and global locations, further distinguishing the platform's approach to creativity.

The idea for the platform came from the founders' own experiences. During the pandemic, they taught themselves coding to enhance their creative workflows. The project has now grown into a global initiative with participation from creative agencies around the world.

Springboards' Chief Technology Officer, Kieran Browne, adds a unique perspective by combining his background in art and a PhD in machine learning. His experience supports the integrity of the platform, ensuring it is created by and for individuals who understand the creative industry.

Pip Bingemann summed up the ethos of Springboards, saying, "At Springboards, we believe the real enemy isn't AI—it's bland, boring, and safe ideas. Our tools are designed to put the PLAY back into the creative process, giving teams the freedom to explore and innovate without compromise."