Sephora goes live with Fluent Order Management in Australia

Sephora has successfully implemented a new distributed Order Management System (OMS) from Fluent Commerce, choosing the company to improve the experience of its customers.

The global prestige omni-channel beauty retailer chose Fluent Order Management to enhance and meet the experiential needs of today's omni-channel beauty customer, both in-store and online.

The new platform has been implemented in partnership with Accenture and launched in Australia, marking the beginning of a broader rollout throughout the rest of Sephora's markets in Southeast Asia and Oceania.

"The ability to enable Marketplace and enhance consumer experience will be a game changer for Sephora," says Sudhan Sundaram, Supply Chain Strategy and Consulting Managing Director, Accenture.

Sephora operates roughly 3,000 online and offline stores in 36 markets globally, including almost 400 customer touchpoints throughout the Asia Pacific region, with 25 brick-and-mortar stores, sephora.au and the Sephora mobile app in Australia.

Sephora opened its first Australian store in Sydney in 2015 and is the only prestige omni-channel beauty retailer in the world that sells luxurious and emerging beauty brands across categories, including skincare, makeup, fragrance, body and hair care.

The new platform will give Sephora a single view of inventory, allow for Click & Collect services, and afford the retailer the means to ship-from-store in future, a service already available in New Zealand.

Further, customers can expect improved experiences, whether shopping online or in-store, and they can also return products from anywhere with more accurate and faster refunds.

"Sephora is regarded as a beauty trailblazer, thanks to our unparalleled curation and assortment of prestige products and services, an interactive shopping environment and constant innovation that is powered by our in-house technologists and digital marketers," says Mark O'Keefe, Country Manager, Sephora Australia.

'With a proven history of supporting leading luxury beauty brands around the world, Fluent Commerce was a natural choice for Sephora.

"We believe our new and integrated platform will further enhance our beauty customers' experience, both online and in-store, and support our continued growth."

Sephora is the latest luxury brand to choose Fluent Order Management. Other customers include Breitling, Chanel and Dior.

A key goal of the implementation is to optimise Sephora's omnichannel strategy.

The platform will be rolled out next in Singapore.

"We are pleased that Sephora has chosen Fluent Order Management to support its continued growth in the region," says Graham Jackson, CEO, Fluent Commerce.

"Sephora customers will benefit from a proven omni-channel experience used by leading retailers all around the world."