ROI·DNA expands globally with integrated AI marketing platforms

ROI·DNA has announced an expansion of its operations across EMEA and APAC, integrating existing marketing service teams to strengthen its global capabilities.

This initiative brings together ROI·DNA's expertise in demand generation, account-based marketing, analytics, web strategy, and creative services under one unified umbrella, enhancing its reach for enterprise technology brands worldwide.

With this move, ROI·DNA marks a transition from a regional digital agency to a global growth consultancy, delivering solutions by teams with local knowledge across major regions including North America, EMEA, and APAC. The agency aims to offer clients integrated communications and marketing strategies capable of unifying reputation, relationships, and revenue on an international scale.

Two proprietary platforms are now part of ROI·DNA's expanded offering: ROI·DNA Spark, an AI-powered search visibility and insights tool, and ROI·DNA Ignite, an account intelligence platform supporting more targeted marketing campaigns. These platforms were developed in collaboration with Hotwire Global's AI Lab. According to the agency, ROI·DNA Spark powers its AI Results Blueprint, a framework for improving B2B visibility and revenue through AI-generated search results, while ROI·DNA Ignite delivers insights for more effective account-based marketing.

Surj Gish, Managing Director of ROI·DNA, stated: "Today's enterprise tech companies need partners who help them reach customers wherever they are, intelligently, and with impact. As a global consultancy, ROI·DNA brings its proven AI-powered performance marketing to the markets our clients care about most — offering local expertise, real-time collaboration, and globally aligned execution that helps them grow faster, smarter, and more efficiently."

ROI·DNA now operates fully embedded teams across several countries, including the United States, United Kingdom, Singapore, Malaysia, Japan, Australia, India, and the Philippines. The agency indicated that these teams work under a unified model and technology stack to ensure cohesive strategy and execution regardless of location or time zone.

Laura Macdonald, Chief Growth Officer of Hotwire Global, commented: "Our clients don't want disconnected regional strategies; they want integrated, high-performance programs that scale. Our marketing teams are already delivering award-winning work for global enterprise tech brands in each market. Now, as one global team, we can seamlessly deliver what these companies need most: a true global partner who understands both their commercial goals and the complexity of multi-market execution to achieve the most impactful results."

ROI·DNA has recently been named a 2025 Google Premier Partner, placing the agency among the top 3% of Google partners worldwide. The agency highlighted that this status reflects its expertise in paid media, analytics, and campaign optimisation—areas increasingly important for B2B marketers.

In addition to its proprietary platforms, ROI·DNA maintains strategic partnerships with established platforms including 6sense, Qualified, PathFactory, and Mutiny, supporting the delivery of data-driven marketing experiences at scale. The agency recently participated in industry events in the UK, the United States, and the Asia-Pacific region, with additional appearances scheduled later in the year.

Demand for international marketing support in B2B sectors is reportedly increasing. ROI·DNA has cited successful work with clients such as AWS, Cisco, Avaya, Honeywell, Red Hat, and SAP Concur as examples of its approach, which the agency describes as defined by integration, intelligence, and measurable impact.