Pattern launches Digital Shelf Tool for competitive edge

Pattern, the worldwide e-commerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool. 

Pattern's Digital Shelf tool helps brands take advantage of AI-powered algorithms and extensive data resources to identify their true competitors across Amazon's virtual shelves. 

Merline McGregor, General Manager at Pattern, says: "In today's complex economic environment, brands need a comprehensive understanding of the competition to optimise their marketplace position and drive sales."

"By offering free access to our Digital Shelf tool, brands have an opportunity to increase their virtual shelf space and gain better placement on the Amazon marketplace." 

"Having the right tools and strategy in place for selling on Amazon is becoming increasingly important as the popularity of the platform continues to grow in Australia," says McGregor.

Pattern research recently revealed that 52% of consumers reported buying from Amazon over the past 12 months, and 59% intended to buy from the platform during 2023.

Pattern's Digital Shelf is built on a database of 27 trillion historical data points, which grows by a further 5 billion new rows of data each month. This vast data pool offers powerful insights and enables brands to make informed marketplace pricing and listing decisions.

"Our Digital Shelf tool provides data on over 300 million products, enabling brands to identify and monitor activity of direct competitors in specific product categories on Amazon," explains McGregor. 

"Pattern also monitors three million keywords daily, allowing brands to track market trends and consumer behaviour in real-time." 

By providing free access to a tool that can dissect over 30,000 competitive categories, Pattern's Digital Shelf aims to democratise marketplace e-commerce insight for brands of all different categories and sizes.

"On a store shelf, brands can easily see their goods in relation to their competitor's products. On a marketplace like Amazon, it's not so clear, as each time a unique search term is entered, the competing product matrix shifts," adds McGregor.

"Leveraging Pattern's data, brands gain clarity on how their goods are positioned and which products compete with their own for impressions, clicks, and dollars." 

"This information allows brands to develop data-driven strategies to increase product visibility, attract more customers, grow sales and benefit from higher customer reviews," says McGregor.  

Pattern's Digital Shelf tool monitors pricing on 5,000 websites globally for Australian brands eyeing export markets. This comprehensive view empowers local brands to expand into different international markets, diversifying their customer base and maximising their global revenue potential.

Since 2013, Pattern has profitably grown to more than 1,400 employees operating from 24 global locations, including Melbourne, Sydney and the Gold Coast, to help leading brands achieve accelerated growth on D2C websites and global e-commerce marketplaces. 

As a dominant Amazon seller, Pattern is also present on Tmall, JD.com, eBay and other e-commerce marketplaces. Pattern acts as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence.