MoEngage partnership boosts NOVA app activity & listener time

MoEngage has recently partnered with NOVA Entertainment, Australia's prominent radio network, reportedly resulting in a 17% increase in mobile app activity and a 5% rise in in-app listening.

This collaboration utilised MoEngage's advanced analytics and AI-powered insights to enhance audience engagement through multiple digital touchpoints.

By employing targeted push notifications, SMS, and automated campaigns, NOVA Entertainment aimed to optimise operational efficiency and audience satisfaction. These efforts are part of NOVA Entertainment's broader strategy to adapt to the evolving landscape of audience engagement and digital content consumption in the radio industry.

Michael Ricciardone, MoEngage's Country Manager for Australia, emphasised the significance of this collaboration. "MoEngage is proud to partner with Australia's largest radio network, NOVA Entertainment, and the superb customer engagement results it has seen are testament to the power of our platform," Ricciardone said. "We pride ourselves on being straightforward, intuitive, and easy to work with. We look forward to continuing a long and prosperous partnership with NOVA Entertainment."

NOVA Entertainment diversified its communication strategies by integrating MoEngage's capabilities, moving beyond traditional email campaigns to include push notifications and SMS. The use of automated campaigns based on triggers and customer journeys reduced the need for manual intervention, thereby improving day-to-day operational efficiency and enhancing engagement strategies.

Tim Armstrong, Director of Digital Product, Technology, and Data at NOVA Entertainment, highlighted the benefits brought by the partnership. "As Australia's highest-reaching network, we are committed to inspiring a nation's love of listening through innovative strategies that elevate the listener experience," Armstrong stated. "MoEngage provides a better and more nuanced understanding of our audiences and their preferences than our previous legacy platform. Its roadmap is ahead of the curve and in alignment with the changing technology landscape. This makes it easier for us to focus on audience engagement and improve our retention whilst increasing the time listeners spend with us."

The data and analytics provided by MoEngage have allowed NOVA Entertainment to gain a more detailed understanding of campaign performance and audience engagement. This insight has been instrumental in guiding informed decision-making and assisting in the optimisation of their digital strategies.

This partnership signifies a marked shift in how media companies are leveraging advanced analytics and AI to transform user experiences and drive audience retention. With a focus on continually improving digital offerings, the collaboration between MoEngage and NOVA Entertainment aims to set a benchmark in the audio content sector.

The collaboration marks a significant milestone in NOVA Entertainment's efforts to maintain its status as Australia's leading destination for audio content. It also highlights the potential of advanced engagement platforms in reshaping media consumption habits and enhancing user engagement in an increasingly competitive digital landscape.