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Megantic earns eight nominations at APAC Search Awards 2025

Thu, 21st Nov 2024

Megantic has secured eight nominations at the APAC Search Awards 2025, acknowledging its work across various eCommerce campaigns.

The company, known for its focus on organic search (SEO) in the eCommerce sector, has been nominated for multiple categories, including Best Large SEO Agency and Best Emerging Talent for Amy Talbot, a project manager at the firm. This recognition comes as the firm continues to excel in driving client growth through its tailored SEO strategies.

Emily Bencsics, Marketing & Digital Specialist at Megantic, expressed the firm's dedication, stating, "This recognition speaks to the heart of what we do: empowering eCommerce brands to grow through tailored SEO strategies that deliver real results. It's amazing to see our clients thrive, and we're thrilled to celebrate these successes together."

Amy Talbot has been highlighted for her potential in the industry, being shortlisted for the Emerging Talent Award. Talbot has consistently delivered strong results, such as an 81% increase in sessions and an 86% increase in revenue for Every Battery. She has also developed a keyword analysis tool, which has significantly reduced processing time for project managers.

The company's strategies are built on a three-stage approach that involves extensive research, technical SEO implementation, and continuous optimisation. This methodology underpins their campaigns, aligning technical SEO with broader business objectives. A key focus for Megantic has been increasing non-branded traffic, with successful outcomes in campaigns such as Ripe Maternity, which saw a 46.5% increase in new users.

The agency has also tackled various technical challenges, contributing to substantial gains for clients. For example, Every Battery saw a 576% increase in first-page rankings due to advanced dynamic landing pages managed by Megantic. Similarly, Hello Molly improved its category visibility through updates to its menu bar and navigation.

Keyword optimisation played a significant role across various campaigns, delivering notable results. This includes Milligram's 61% increase in page one rankings and Musashi Nutrition's 236% rise in top-three rankings, enhancing the clients' sales and market reach.

Scalability is another critical aspect of Megantic's ethos, demonstrated by Matchbox's 62.3% transaction increase following the introduction of scalable technical SEO elements and Hello Molly's successful migration to a headless CMS.

The collaboration with clients is seen as a central element in Megantic's achievements. Vandana Kumar, Technical Project Manager for Milligram, expressed her enthusiasm, stating, "I'm absolutely over the moon to be shortlisted! This milestone wouldn't have been possible without the incredible collaboration with our client—they've been such a vital part of this journey. To stand shoulder-to-shoulder with some of the biggest brands out there is beyond thrilling. It's a moment of celebration for all of us!"

Similarly, Kristina Trood, Technical Project Manager for Ripe Maternity and Matchbox, mentioned, "Being shortlisted for Best Use of Search in Retail & eCommerce with Ripe Maternity and Most Innovative Campaign for Matchbox at the APAC Search Awards is a huge honour. This recognition is a testament to the hard work and dedication of the entire Megantic team, and we are proud to be counted among the best in the Asia-Pacific region."

The nominations Megantic has received illustrate not only the success of distinct projects but also their overall ability to effectively transform eCommerce brands, ensuring measurable impacts on client growth strategies.

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