Lusha has announced the introduction of Lusha Playlists, a new feature that aims to transform B2B prospecting through AI-driven, dynamic lead lists.
Lusha Playlists is designed to automatically update with high-intent prospects based on a user's Ideal Customer Profile (ICP), engagement history, and behavioural patterns. This functionality intends to eliminate the need for manual prospecting, saving sales professionals significant time.
As part of its unveiling, Lusha introduced three major capabilities: personalised and dynamic prospecting lists through Playlists, AI Recommendations, and workflow automation. Collectively, these features aim to transform the sales process by eliminating guesswork and automating prospecting tasks.
The Playlists feature ensures that users have evolving prospecting lists that adapt with their behaviour and results, potentially eliminating the need to generate lists from scratch. AI Recommendations are used to learn from users' ICPs, saved lists, and engagement histories to reveal high-intent leads. This information is updated daily to propose leads tailored to users' specific requirements.
Workflow automation includes features like Live Lists and Engage AI, allowing automatic pipeline growth. This process involves refreshing leads, enriching contact data, synchronising with customer relationship management systems, and triggering timely outreach.
Yoni Tserruya, Chief Executive Officer and co-founder of Lusha, stated, "Salespeople should spend most of their day selling, not prospecting. Lusha Playlists makes that happen. Every time you log in, your personalised Playlist is waiting, filled with your most relevant leads. AI does the heavy lifting behind the scenes, so all you have to do is just sell."
Sales professionals can spend up to 70% of their day on tasks other than selling, which Lusha Playlists aims to address. Automating the discovery of leads and related administrative tasks allows representatives to focus more on actual selling.
The launch signals a broader shift within the industry away from manual, generic outbound strategies towards a more personalised approach to prospecting, powered by AI. This shift is intended to make prospecting more efficient and position it as a strategic advantage for sales teams.
