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Leonardo.Ai revolutionises content creation with AWS
Thu, 30th Nov 2023

At the recent AWS re:Invent, Amazon Web Services (AWS) announced that the Australian generative AI content platform, Leonardo.Ai, has succeeded in creating over 700 million images and training more than 400,000 custom generative AI models in under a year since its launch.

The startup is revolutionising the way content is approached, facilitating the easy generation of hyperrealistic images for use in a wide range of mediums and industries, from video games to websites in sectors such as gaming, media, entertainment, and marketing.

Leonardo.Ai elected to switch to AWS as its cloud provider following a rapid increase in users, putting a strain on previous provisions and leading to the introduction of a waitlist to manage organic growth.

The company migrated its workloads to AWS within two weeks and found that the resilience, security, and scalability of AWS's global infrastructure have allowed it to efficiently negotiate a constant rise in user growth.

For the ambition of global growth, the company utilises custom Amazon silicon/processors to lower costs and enhance performance for generative AI inference and the running of several large language models.

Through using Amazon EC2 Inf2, Leonardo.Ai successfully reduced inferencing costs by 60% while also augmenting their language model inference speeds by up to 35%.

Leonardo.Ai has a rapidly expanding Australian generative AI content platform, creating roughly 4.5 million new images daily on AWS, the world's most comprehensive and broadly adopted cloud.

Peter Runham, co-founder and CTO of Leonardo.Ai, said, "The generative AI space is evolving quickly, and AWS is helping us shape this industry with its technical support, business development, and mentorship. Our rapid growth is only possible by scaling our workloads on AWS to meet rising user demand."

Leonardo.Ai is a pioneering startup in the Asia-Pacific, completing AWS's global Generative AI Accelerator program, which provides promising startups with mentorship from AI and machine learning industry leaders, networking opportunities, technical support from AWS product teams, and up to US$300,000 in AWS credits to build and refine their offerings.

Bratin Saha, Vice President of Artificial Intelligence and Machine Learning at AWS, said, "Australia is a nation that produces exceptional technology talent and we're excited to be a part of Leonardo.Ai's rapid growth."

To provide additional user flexibility, the company recently developed an API to meet the expanding demand for AI-generated production-quality images. This enables companies to deploy Leonardo.Ai's technology more easily within their own software environments.

The first enterprise customer to integrate its API was Razer, a Singapore-based global lifestyle brand for gamers. They have collaborated to develop Axon Create, a tool that allows Razer users to create high-quality wallpaper for their PCs on demand using generative AI.

"We wanted to allow our customers to easily personalise their gaming setups. Partnering with Leonardo.Ai was a natural fit when it came to Axon Create," said Quyen Quach, Vice President of Software at Razer.