Hello Tailr launches B2B platform for sustainable fashion

Hello Tailr, an Australian fashion-tech company, is venturing into the B2B sector with its unique approach to clothing repairs and alterations.

Hello Tailr's new offering aims to support fashion brands in enhancing their sustainability efforts. A notable feature of this platform is the collaboration with social enterprises, which manage over 72% of the alterations. This partnership not only provides high-quality repair services but also delivers social benefits by empowering women from diverse backgrounds and offering job opportunities alongside skills training and ethical wages.

Owen Parry, Tech Entrepreneur and Founder of Hello Tailr, commented, "We're thrilled to bring our unique blend of technology and social impact to fashion brands, enabling another pillar in sustainable fashion at scale. While a select few large brands have introduced repair programs, the logistics and overheads have made it uneconomical for smaller brands to match that offering."

He added, "Our solution is a game-changer for these smaller brands, allowing them to improve their circularity efforts regardless of business size. It levels the playing field, empowering brands to be as ambitious as their sustainability goals, no matter their size."

The B2B platform from Hello Tailr includes a variety of features designed to assist fashion brands in implementing sustainability initiatives. Key among these is a streamlined customer experience facilitated by a mobile-optimised, responsive widget that enables customers to place their own orders. "This self-service approach eliminates the need for brands to manage back-and-forth emails, significantly reducing administrative overhead," Parry explained.

The platform also offers customisable brand integration, allowing brands to seamlessly integrate their logo and high-quality imagery. "Brands can seamlessly integrate their logo, high-quality imagery, and personalised branding into the widget," said Parry. "They can even tailor the garment selection and product range to match their specific offerings, with features like Shopify import making this process effortless."

An omnichannel presence is another feature of the widget, ensuring a consistent brand experience for customers. "It can be embedded across all digital touch points – from online checkouts and post-purchase emails to in-store processes. This omnichannel approach ensures a consistent brand experience for customers, whether they're shopping online or in-store," Parry noted.

The platform promises hassle-free management for brands. "Our platform, backed by the Hello Tailr customer care team, handles the entire lifecycle of each order. Brands can simply implement the widget and later review the data, without getting bogged down in day-to-day operations of running an alterations and repairs program," Parry emphasised.

Furthermore, the platform allows flexibility in service offerings. "Brands have the flexibility to offer both alterations and repairs, or focus on just one aspect. For instance, they could use our platform to power a fully managed, hassle-free lifecycle repair program, which can significantly reduce operational and customer service costs," Parry added.

These features aim to facilitate brands in executing effective sustainability initiatives without the traditional challenges of high costs or complex logistics.