Eden Exchange, the Australian marketplace for buying and selling small and medium-sized enterprises (SMEs), has integrated its technology with SugarCRM. The latter is known for its AI-driven sales automation platform, with the integration said to empower deal-making.

Eden Exchange boasts partnerships across several magnificent regions including the Asia Pacific, India, and the Philippines. It has an online presence with an ecosystem that connects transaction experts with more than 100,000 buyers, sellers, brokers, and franchisors for effective business deals.

The company has integrated Sugar Sell into its DealXchange platform with the aim of surfacing relevant data and improving overall automation processes throughout the deal cycle. This move aids in the enhancement of client experiences by saving countless hours through Sugar's sterling automation and workflow capabilities, as well as its extensibility.

With the advancements made by Sugar's built-in automation, Eden Exchange has significantly benefitted by saving endless hours setting up and monitoring workflows. Additionally, Eden Exchange can now effortlessly integrate third-party applications such as Zapier, thanks to Sugar's renowned extensibility.

Dhanush Ganglani, Managing Director and Co-Owner of Eden Exchange, exclaimed the relevance of Sugar to their platform by saying, "Sugar is critical to our platform because of the number of workflows it drives and the big data it houses. All of this plays an important role in what we do for our clients and has a direct impact on our ability to deliver."

Isabel Dias, Chief of Marketing and Operations at Eden Exchange, also praised Sugar for enabling them to automate tasks and use process definitions to streamline their operations, thus saving substantial amounts of time and effort. She said, "With Sugar, the ability to automate tasks and use process definitions has allowed us to streamline what were previously highly manual tasks and save our team a great deal of time and effort."

Not only did Sugar help Eden Exchange increase its own sales and business efficiencies, but it also enhanced the benefits offered to its clientele, the company states. Adam Frank, SugarCRM’s Vice President and General Manager, APAC, affirmed the importance of Eden Exchange's services, saying, "Eden Exchange plays an integral role in guiding clients through each step of a business transaction, from lead and deal origination to preparation and transaction. With Sugar, Eden Exchange has increased its own sales and business efficiencies in an easy-to-use environment and extended the many benefits of AI-driven sales automation to its clientele."

Eden Exchange states it aims to continue to revolutionise the way businesses buy and sell in the digital age, thanks to these advancements with SugarCRM. This move is not only mutually beneficial but also paves the way for improved efficiency and satisfaction for countless clients, the company states.