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Cheap as Chips streamlines operations with SOTI MobiControl solution
Thu, 14th Dec 2023

The discount variety store Cheap as Chips, is streamlining operations in 51 Australian stores by leveraging SOTI MobiControl. The prominent solution was identified and implemented by RetailCare to help tackle the complexities of managing a dispersed workforce and maintaining an inventory of mobile devices.

Cheap as Chips are now enjoying enhanced connectivity, better security measures and reduced device downtime, critical enhancements in today's retail world. This transformation not only improves operational efficiency but also substantially improves customer service levels.

Daniel Whittle, Head of Technology at Cheap as Chips, revealed the practical difficulties they encountered while managing and maintaining mobile devices used by store associates for inventory management and customer service, especially due to the logistic challenges exhibited by the remote locations of their stores. He said, "Our store associates rely on mobile devices to scan barcodes, manage inventory across different locations and process transactions from anywhere in the store, without the need for a fixed point-of-sale (POS) system."

Within this context, RetailCare suggested that Cheap as Chips utilise SOTI MobiControl, an Enterprise Mobility Management (EMM) solution that provides visibility and control over business-critical mobile devices. Brian Yacoub, CEO of RetailCare, explained, "Recognising the unique challenges faced by Cheap as Chips, we found SOTI MobiControl to be the best-fit solution for its comprehensive features and remote device management capabilities."

SOTI MobiControl allows Cheap as Chips to manage its entire mobile device lifecycle, from deployment to retirement, while tracking physical assets, managing apps and content, and ensuring device and data security, regardless of geographical location. Whittle revealed that as a result of deploying SOTI MobiControl, the team at Cheap as Chips is now more intertwined than ever before, despite its dispersed nature.

It also allows easy enforcement of security policies, such as password policies, encryption and remote wiping of lost or stolen devices. This is especially crucial considering the high importance placed on preserving the security of customer data and sensitive business information in retail. Moreover, the management tool allows Cheap as Chips to control and monitor, alerting if a device was removed or moved.

Advanced retail groups like Cheap as Chips rely heavily on mobile technologies to meet their customer demands. Michael Dyson, VP of Sales, APAC at SOTI, stated, "These devices require constant, proactive monitoring to maintain optimal performance and promptly identify and resolve any issues. SOTI MobiControl enables Cheap as Chips to optimise customer service and inventory management tasks through effective remote device management."