Australian firms see gap in AI readiness - Vision vs Reality

WE Communications has released insights from its latest Brands in Motion (BIM) global study, "Bridging the AI Expectation Gap." This study highlights a significant opportunity for Australian business leaders to translate their artificial intelligence (AI) aspirations into tangible actions, focusing on bridging the gap between AI vision and implementation.

The BIM study, in its eighth year, surveyed more than 2,900 business executives worldwide, including a substantial representation from Australia. The survey offers valuable insights into how AI is influencing organisational culture, trust, and business communications across various countries.

Key local findings from the study indicate a significant gap between optimism and readiness for AI implementation among Australian business executives. A striking 86% of Australian executives express optimism about AI's potential benefits. Despite this enthusiasm, less than half have strategies in place to leverage AI effectively, pointing to a substantial gap in implementation readiness.

Concerns surrounding AI adoption are prevalent, with 88% of respondents worried about cybersecurity risks, over-reliance on AI, and potential job displacement. The study emphasises these apprehensions as critical hurdles to AI adoption within organisations.

54% of respondents identify efficiency and productivity gains as AI's primary benefits, followed by improved decision-making (39%) and enhanced innovation and creativity (33%). Despite recognising these benefits, only 39% of executives believe their organisations effectively communicate AI's advantages internally, underscoring the need for improved internal communication strategies.

Transparency about AI use is deemed crucial, with 73% of executives advocating for clear communication regarding AI applications within their organisations. This reinforces the importance of leadership openly sharing their AI vision to foster trust among stakeholders.

Dan Woods, Managing Director of WE Australia, stresses the importance of proactive communication about AI initiatives. "AI is everywhere, and its impact cannot be ignored. Businesses must proactively discuss their AI journey within and outside their organisation and link it to overall business transformation," Woods said. He added that successful AI integration hinges on having a communications plan that addresses AI in practical, relatable terms.

According to the study, clear and consistent communication is vital for aligning stakeholders around a company's AI vision, even if that vision is still evolving. The study recommends four key strategies to aid this alignment:

1. Build an AI Employee Engagement Strategy: Assess employee sentiment to identify gaps and interests, optimising AI content and engagement strategies.

2. Link AI Initiatives to the Company's Business Journey: Refresh the company narrative to showcase how AI supports growth, change, and innovation, aligning with the overall transformation journey.

3. Utilise Executive Communications and Thought Leadership: C-level messaging should focus on specific examples, progress updates, and essential change management practices for harnessing AI.

4. Update Crisis and Issues Preparedness Plans: Evaluate potential AI-related risks and scenarios, integrating these findings into overall preparedness plans.

The research underscores the need for greater transparency across stakeholders. The study shows that 73% of Australian participants believe organisations should be as transparent or more transparent about their use of AI compared with vendors, partner businesses, and customers.

This study reveals that while enthusiasm for AI is high, the challenge lies not only in adopting the technology but also in navigating the inevitable changes it brings. Effective communication is crucial to realising AI's transformative impact, ensuring that the technological possibilities align with the real-world needs and concerns of all stakeholders involved.