Australian firms boost freelancer use for digital growth

Australian businesses are increasingly turning to freelancers with specialised skills to navigate economic challenges and adapt to new market demands, according to Fiverr's latest 2024 Business Trends Index.

The index has tracked a significant growth in the demand for digital services, with advertising, dropshipping, and 3D printing emerging as top trends. Searches for advertising services have surged by 6,700%, with a particular focus on Google Ads and social media campaigns. This reflects a renewed optimism among businesses looking to enhance brand visibility and drive innovation.

Matti Yahav, Chief Marketing Officer at Fiverr, stated, "The strong growth of advertising, dropshipping, and 3D design services on Fiverr signals a significant shift in how Australian businesses are seizing market opportunities."

"Freelancers are playing a vital role in driving innovation across industries. In an unpredictable economy, businesses are strategically investing in freelance talent to remain agile and competitive. We're seeing a particular focus on services that can boost brand visibility, optimise eCommerce operations, and bring cutting-edge design projects to life, signalling renewed optimism in the business landscape."

Advertising and digital marketing professionals are witnessing increased demand, with businesses investing more to stand out in the competitive market.

Google Ads Campaigns have seen a 26% rise, while Meta Ads Campaigns have increased by 43%. Additionally, Monthly SEO Services have skyrocketed by 549%, with freelancers in this field earning between USD $500 and USD $2,000 per project.

There is also a substantial rise in dropshipping services, with demand increasing by 290% as more businesses opt for cost-effective inventory management solutions. Shopify expertise is particularly sought after, with Shopify Expert services growing by 34% and Shopify Marketing by 29%, offering freelancers earnings ranging from USD $400 to USD $3,500 per project.

In the realm of digital design, 3D printing skills have seen a remarkable 8,530% increase in demand.

This trend is driven by industries such as fashion and automotive, which are leveraging 3D printing for prototyping and manufacturing. Freelancers with 3D printing design skills can potentially earn between USD $500 and USD $1,000 per project.

The index also highlights the growth of short form video skills as a means for Australians to supplement their income. With a 926% rise in demand for YouTube Channel Creation and Setup services and a 97% increase in Short Form Video Editing, more individuals are turning to freelancing to monetise their skills amid rising living costs.

Matti Yahav added, "These trends highlight the wide range of services being requested on Fiverr across industries. Whether it's a small retailer exploring dropshipping or a tech startup pushing the limits of design with 3D printing, Australian businesses are tapping into freelance talent to innovate and grow."

This growing trend reflects how businesses are leveraging freelance talent not only to sustain but also to grow their operations, ensuring agility and competitiveness in a volatile economic environment.

Fiverr's data further includes insights on global trends across various countries, showcasing a comprehensive picture of the freelance marketplace landscape.