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Apollo Supply Chain launches 'alfa' for India's D2C brands
Thu, 18th Jan 2024

Apollo Supply Chain, a renowned logistics service provider and a part of the Apollo Group - a conglomerate with a turnover of approximately USD 2.3 billion, has announced the launch of 'alfa'. This new segment is designed to deliver efficient and flexible fulfilment services to Direct-to-Consumer (D2C) brands across India.

'alfa', the pioneering venture by Apollo Supply Chain, positions itself as a comprehensive e-commerce fulfilment and shipping service that aims to enhance e-commerce logistics operations across the nation. It operates with optimally placed fulfilment centres across Indian cities like Delhi NCR, Kolkata, Guwahati, Bengaluru, Chennai, and Hyderabad.

The new system aims to lower logistics costs, boost delivery speed and plan further expansions for even more prompt and efficient services. With an array of services such as in-house operations expertise, Plug and Play Infrastructure, Pay-per-use fee structure, Guaranteed Same Day Delivery, PAN India coverage, and a Performance dashboard and analytics, alfa promises unprecedented solutions for D2C brands.

In-house operations and customised solutions form the crux of alfa's strategy, keeping third-party interventions at bay. This hands-on approach results in superior control and strict adherence to industry standards. Moreover, alfa tirelessly identifies and solves various logistical pain points guaranteeing a seamless experience for e-commerce customers.

Utilising methodologies including Kaizen, Lean practices, and global benchmarking, alfa ensures superior operational performance. By employing a hybrid resource allocation strategy, it efficiently handles surge demand. A dedicated client-focused team commits to proactive analysis, and continuous improvement through Root Cause Analysis (RCA) and Corrective and Preventive Actions (CAPA).

Emphasising its commitment to efficiency, alfa has laid out an aggressive plan to minimise returns and augment handling of return processes. Parameters have been established during the pick-up of return orders to avoid incorrect product pickups. Furthermore, Apollo is working to launch an RTO (Return to Origin) prediction tool for clients, a proactive measure to lessen Return to Origin instances.

Akshat Pushp, Chief Business Officer, Apollo Supply Chain expressed that the introduction of alfa comes at a time when, "India’s consumer commerce business is witnessing an influx of D2C companies with a potential to become a USD 60 billion sector by 2027. Through alfa, Apollo Supply Chain aims to be part of India’s D2C success story by ensuring tailored supply chain solutions."

He further added, "alfa specialises in e-commerce fulfilment and shipping services, catering to a diverse clientele encompassing D2C brands in early, growth (venture funded), and late stages, as well as traditional brands seeking PAN India or multi-region distribution. The introduction of alfa is a commitment towards transforming how e-commerce fulfilment is executed in a seamless manner, enhancing cost efficiency and customer satisfaction at the same time."