Global financial technology platform, Adyen, has topped the rankings in the latest Forrester Wave Merchant Payment Providers Q1 2024 report. Adyen received the highest overall score, further evidencing their visionary approach and commitment to employing the latest technology such as machine learning and data. These investments empower merchants with streamlined solutions that enhance authorisation rates, improve payment acceptance and help catalyse business growth.
Adyen was recognised as the top performer across six key categories: vision, innovation, payment performance optimisation, omni-channel payments, Point of Sale (POS) terminals, devices and partnerships, and payment data enrichment. The report affirmed Adyen as the sole company to receive the highest score in the vision criterion. This achievement offers valuable insights into how Adyen is shaping the future of payments in the Asia-Pacific region.
A significant highlight of the report stated, "Adyen excels in payment performance and in omnichannel and is often first to market with new features." Notably, the report lauded Adyen's "single platform and single API approach to performing all different payment activities, in different geographies and channels." The report further underscored Adyen as the ideal choice for merchants aiming to consolidate on one partner for their omni-channel customer journeys. As cited in the report, transitioning from an older system to Adyen was adequality likened to switching from a Nokia to an iPhone.
"We believe that our recognition by Forrester is a testament to our continued global leadership in financial technology," said Roelant Prins, Chief Commercial Officer at Adyen. Emphasising the role of their customers, he added, "However, the real recognition is for our customers, who help us build and iterate our platform every day. We remain steadfast to our long-held philosophy of customer-driven innovation - everything we do is to help our merchants achieve ambitious growth."
Adyen's progress and success are centralised around their commitment to fulfilling their customers needs and interests. This customer-centric philosophy has contributed to its popularity amongst large international businesses, including Microsoft and Dick's Sporting Goods, which require a combination of innovative solutions and flexible capabilities to maintain competitiveness.
Adyen's unified platform is enhanced by cutting-edge technology, like machine learning and data, which drives merchant empowerment and business growth. Their streamlined solutions enhance authorisation rates, increase payment acceptance and push forward business growth.