Sam Park explores how smaller retailers and independents can harness digital marketing to punch above their weight. Drawing on practical examples from the retail world, Sam breaks down how paid social and other online channels can be used strategically, even with limited budgets.

Readers can expect clear, actionable insights on reaching the right customers, optimising campaigns and competing effectively with larger rivals. Sam’s work is particularly useful for business owners and marketers looking to drive growth through smarter, more targeted use of social media and performance advertising.