Marketing stories - Page 3
AppsFlyer unveils AI-powered marketing suites for data & security
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marketing
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Cloudflare outage puts GBP £15 million UK ad spend at risk
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marketing
A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.
Manchester summit explores AI, data & creativity in marketing
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marketing
Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
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marketing
Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.
Marketers struggle to personalise Black Friday offers despite need
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marketing
Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.
Beyond the booking: How travel brands will win customers in 2026
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marketing
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
Why supplier content has become retail’s biggest hidden cost in the AI era
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marketing
Supplier product content is now retail’s largest hidden cost, with poor quality and duplication hurting AI-driven search and boosting operational expenses.
The digital grinch: half of Aussies say online ads are ruining their Christmas magic
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marketing
Over half of Australians say online ads on shared devices have spoiled holiday surprises, dimming the Christmas magic for many this season.
Why Physical Branding Must Match Your Digital Ambition
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marketing
As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.
Denodo boosts AI-driven marketing with unified data platform
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marketing
Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
Small firms turn to autonomous platforms for marketing gains
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marketing
Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.
LG rolls out major Black Friday discounts across Australia
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marketing
LG Electronics Australia offers major Black Friday discounts on home entertainment, appliances and IT products until early December or while stocks last.
Coppelia uses data-driven online strategy to grow music audience
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marketing
Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
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marketing
Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.
Why community-led growth will help brands In APAC win this holiday season
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marketing
Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.
SEO Isn’t Dead: How GEO and the new dual-engine model will shape brand success in 2026
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marketing
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
Meta ad testing mistakes costing eCommerce brands profit, expert warns
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marketing
Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.
MetadataONE platform launched with F1 Academy sponsorship reveal
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marketing
Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.
Retail brands to send 3.9 billion messages in 2025 season
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marketing
Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.
The hidden algorithms changing retail
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marketing
AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.