Adjust & TikTok publish guide to maximise iOS success with SKAN 4
Adjust and TikTok have issued a guide to help app marketers maximise iOS campaign success using SKAN 4, the latest version of SKAdNetwork.
Mobile eCommerce: In-app shopping set to reach an all-time high
In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.
Mobile app installs in APAC continue strong growth trajectory
Mobile app installs are reaching record highs, but it doesn’t always mean people are taking more time to engage with the apps they’re using.