Sitecore, a global specialist in end-to-end digital experience software, has announced that it has become the first company to completely transition its core CMS solution, including personalisation and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud.

According to the company, Sitecore XM Cloud helps solve the globally recognised problem of powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience.

Sitecore states this latest product release will provide brands with unrivalled speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades, which dramatically decreases the cost of ownership.

With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an enterprise-ready CMS.

According to a recent survey by Sitecore, online interactions play an outsized role in driving engagement between brands and customers. The digital experience, while valued by consumers, creates a scalability issue for marketers to meet demand.

Recognising this, Sitecore XM Cloud provides a comprehensive SaaS CMS for the Enterprise solution for brands by overcoming global scaling problems including variable traffic, supporting multi-brand architectures, and site security.

For business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing and personalisation, and integrated visitor analytics.

For developers, XM Cloud can be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.

Dave OFlanagan, chief product officer and Sitecore, says, ”Consumer behaviour has changed rapidly over the past two years. Audiences have become very digitally savvy and have an expectation from brands to deliver highly personalised customer experiences.

"This puts marketers in the unenviable position of trying to meet this expectation, but with tools and solutions that don't deliver, and in some cases hamstring, the needed agility to meet demand. Sitecore XM Cloud provides marketers with a truly end-to-end, SaaS-based solution that not only helps brands meet consumer expectations but also deliver a best-of-class omnichannel customer experience.

Marci Maddox, research vice president for digital experience strategies at IDC, says, “There is growing opportunity in the digital experience market for vendors providing scalable, data-driven personalisation within the core of their service.

"Sitecore continues to strategically invest in this critical area. Their current direction and move towards a composable SaaS offering for creating and delivering digital experiences is in line with what marketing teams are looking for today.

According to the company, through Sitecore XM Cloud, the company's entire Digital Experience Platform can now be delivered through a modern cloud architecture, providing brands and marketers with:

• Continued innovation new features and capabilities will be automatically delivered and integrated
• Elastic scaling set-and-forget traffic volume demands
• Composability all of Sitecore's platform solutions can now be purchased independently and will fit in a best-of-breed marketing technology stack
• On-the-Fly Engagement rapidly create experiences to meet evolving market needs
• Multi-channel content management where users create content once and reuse across any channel and experience
• Simplicity for marketers business-focused tools and intuitive content authoring workflows
• Agility for developers customised builds with modern frameworks