LVLY launches Little LVLY gift boxes to support creative play
LVLY has introduced a new range of kids' gift boxes called Little LVLY, aimed at providing screen-free, creative, and calming activities for children. The product range is positioned to support parents and relatives in sending thoughtful gifts that help children relax, create, and feel confident, even when they cannot be present in person.
Screen time concerns
Recent figures from The Sydney Children's Hospitals Network indicate that most Australian children are spending more time on screens than recommended, with around eight in ten exceeding the daily guidelines. This trend has led to growing concerns among parents and caregivers about the impact on children's well-being and the diminishing opportunities for face-to-face connection and creative play.
The Little LVLY collection has been developed as an alternative for families seeking non-digital gifts that encourage connection, mindfulness and fun. The boxes are designed to offer a variety of activities that aim to address screen fatigue and foster positive experiences at home or during periods apart from loved ones.
Product details
Little LVLY offers three curated gift boxes: The Play Box, The Calm Box, and The Create Box. Each is assembled with products from local and female-founded Australian brands. Packages are delivered in LVLY's signature style and include a free message card and sticker sheet, with optional add-ons for further personalisation.
The Play Box is focused on hands-on fun and emotional learning, including items such as the NeeDoh Nice Cube and the Emotional Monsters Snap Game, which are aimed at helping children explore emotions and connection through play.
The Calm Box features soothing items such as the Floppy Ear Rabbit toy, a Flower Agate Crystal Heart, a mindfulness-themed colouring book, and affirmation colouring pencils. The selection is intended to support children in cultivating mindfulness, confidence, and self-awareness.
The Create Box centres around artistic and imaginative activities, packed with Air Dry Clay Kits, DIY Calming Bottles, and Mini Potion Kits. These components are chosen to encourage creativity and self-expression in children of various ages.
Retail approach
LVLY's model emphasises convenience, with every Little LVLY box delivered directly to recipients' doors, and options for same-day service across many metropolitan areas. The range comes at a time when gifting trends show increasing interest in personalisation and experiences, especially for children navigating busy schedules and time apart from friends and family.
"Between school runs, sports, and everything in between, the mental load of finding the perfect kids' gift can feel overwhelming. Little LVLY makes it effortless, it's thoughtful, fun, beautifully packaged, and delivered right to their door. It's the easiest gift you'll ever send," said Soniya Cooper, Head of Marketing, LVLY.
Development rationale
Feedback from parents and carers has shaped the development of Little LVLY, reflecting a desire for gifts that offer more than entertainment. The brand points to research highlighting that children value connection and play, and that non-digital activities can help foster a sense of calm and creativity at home.
LVLY sources products from Australian businesses, with a strong focus on supporting local female-led enterprises, as well as ensuring that packaging and presentation matches customer expectations for both quality and aesthetics.
"We wanted these gifts to do more than entertain. We wanted them to nurture creativity, mindfulness, and confidence. Every box is designed to help kids feel calm, connected, and proud of who they are," said Cooper.