Canto has launched the 11th generation of its digital asset management platform, Canto XI, introducing new features powered by artificial intelligence intended to streamline content workflows.
The company, which counts organisations such as AG Barr, BT, Domino's, Portakabin, Sony, and Visit Scotland among its customers in the United Kingdom, and Golf Australia, Glencore Australia, Sydney Airport, Transport for NSW, and the University of Melbourne in Australia, said the updated platform is designed to address the increasing complexity brands face in managing digital assets across disparate tools.
Platform overhaul
Canto XI consolidates content lifecycle workflows, offering a single platform to manage creative and product content. According to the company, the platform aims to reduce the time taken to launch campaigns by ensuring closer integration between creative assets and related product data.
The release introduces four products: Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher. Each serves a distinct role in the process of content management, from creation to distribution. The platform also features a redesigned user interface and expanded AI-driven capabilities to unify content operations.
"The content landscape has fundamentally changed. Brands are creating exponentially more digital assets while facing pressure to move faster and maintain consistency across every touchpoint," said Wain Kellum, CEO, Canto. "Our customers told us they need more than traditional DAM; they need agile systems that keep pace with today's and tomorrow's content demands. Canto XI now delivers exactly that. We're excited to release a transformational platform where AI doesn't just organise content, it accelerates every decision teams make."
Automating workflows
Detailing the four new products, the company said that Brand Studio offers field teams and partners access to on-brand templates with oversight from design teams. Approval Hub seeks to centralise review and approvals through features such as annotations, version history, and audit trails. AI Library Assistant leverages artificial intelligence to organise and tag content libraries automatically. Media Publisher is designed to deliver media, including video, directly to multiple platforms, thus removing the need for additional publishing tools.
The Canto AI engine underpins the entire platform, powering areas from creation to analysis. Features such as AI Visual Search now include visual similarity detection, while the AI Library Assistant uses artificial intelligence for smart organisation and categorisation. There are also AI enhancements to template-based creation within Brand Studio, and the system automates content tagging, metadata suggestions, and content recommendations to maintain well-structured and searchable libraries.
"Marketing teams are drowning in disparate tools from too many vendors that create more work instead of reducing it," said Alan Beiagi, Chief Product and Technology Officer, Canto. "Canto XI gives them one platform where AI handles the heavy lifting and connects content to business outcomes. While many platforms layer AI on top of existing systems, we've built intelligence directly into the foundation of the Canto platform, so every action benefits from AI without teams having to think about it."
AI-driven content management
The platform seeks to change how organisations treat content by connecting all brand and product assets, and providing integrations with existing marketing technology stacks. The AI capabilities of Canto XI are designed to learn from patterns of use, improving its performance and recommendations over time.
Figures cited by the company indicate that only 19% of teams recorded an increase in content return on investment in the past year, according to its research, The State of Digital Content in 2025. The study also found that content professionals spend in excess of three hours weekly searching for assets using multiple unconnected tools. Canto XI is positioned as a solution to this inefficiency, with the objective of making assets more discoverable and helping to ensure brand consistency at every point of engagement.
