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      <news:title>Salesforce launches Agentforce Operations for back office</news:title>
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    <loc>https://ecommercenews.com.au/story/feedonomics-launches-ai-shopping-catalogue-exports</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:title>Feedonomics launches AI shopping catalogue exports</news:title>
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    <loc>https://ecommercenews.com.au/story/self-learning-ai-big-boon-for-qualtrics-cx</loc>
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      <news:title>'Self-learning' AI big boon for Qualtrics' CX</news:title>
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    <loc>https://ecommercenews.com.au/story/amazon-ad-revenue-surges-62-in-australia-says-pattern</loc>
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      <news:publication_date>2026-04-30T15:42:00+12:00</news:publication_date>
      <news:title>Amazon ad revenue surges 62% in Australia, says Pattern</news:title>
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    <loc>https://ecommercenews.com.au/story/retail-tops-australia-s-customer-service-contacts</loc>
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      <news:publication_date>2026-04-29T14:44:00+12:00</news:publication_date>
      <news:title>Retail tops Australia’s customer service contacts</news:title>
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    <loc>https://ecommercenews.com.au/story/sas-launches-ai-supply-chain-agent-in-industry-push</loc>
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      <news:publication_date>2026-04-29T12:07:00+12:00</news:publication_date>
      <news:title>SAS launches AI supply chain agent in industry push</news:title>
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    <loc>https://ecommercenews.com.au/story/sas-adds-agentic-ai-tools-to-customer-intelligence-360</loc>
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      <news:publication_date>2026-04-29T12:03:00+12:00</news:publication_date>
      <news:title>SAS adds agentic AI tools to Customer Intelligence 360</news:title>
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    <loc>https://ecommercenews.com.au/story/manhattan-goes-live-at-gpc-brisbane-warehouse-centre</loc>
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      <news:publication_date>2026-04-28T14:31:00+12:00</news:publication_date>
      <news:title>Manhattan goes live at GPC Brisbane warehouse centre</news:title>
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    <lastmod>2026-04-28T14:45:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/amazon-meta-microsoft-join-ucp-technical-council</loc>
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      <news:publication_date>2026-04-27T14:19:00+12:00</news:publication_date>
      <news:title>Amazon, Meta &amp; Microsoft join UCP technical council</news:title>
      <news:keywords>Microsoft, Google, Amazon, Instagram, Salesforce, Online shopping, Stripe, Shopify, Loyalty programmes, Meta, UCP, OpenAI, National Retail Federation, Data Security, Digital commerce, Interoperability, Identity verification, Payment Technologies, Big Tech, eCommerce (e-Commerce), AI Agents (Agentic AI), Customer Experience (CX), Marketing Technologies (MarTech), Commerce Systems, Customer Data Platforms (CDP)</news:keywords>
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    <lastmod>2026-04-27T14:20:07+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/doubleverify-wins-tiktok-video-viewability-accreditation</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-27T10:00:00+12:00</news:publication_date>
      <news:title>DoubleVerify wins TikTok video viewability accreditation</news:title>
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    <lastmod>2026-04-27T10:05:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/ant-international-launches-payto-service-for-australian-smes</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-24T18:24:00+12:00</news:publication_date>
      <news:title>Ant International launches PayTo service for Australian SMEs</news:title>
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    <lastmod>2026-04-24T18:30:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/world-ip-day-why-ip-is-the-backbone-of-sporting-brands-success</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-24T14:00:00+12:00</news:publication_date>
      <news:title>World IP Day: Why IP is the backbone of sporting brands' success</news:title>
      <news:keywords>Aparna Watal, Small Business (SMB), Copyright, Nike, Licensing, Olympic Games, Adidas, Court of Appeal, FIFA, FIFA World Cup, Intellectual property, Blockchain, Patents, Entrepreneurship, Tokenisation, Metaverse, Startups, Influencer Marketing, Australian, United Kingdom (UK), Sports Technology (SportsTech), Opinion, Gaming, Physical Security, AR, VR &amp; Metaverse, Digital Entertainment</news:keywords>
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    <lastmod>2026-04-24T14:10:12+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/avid-google-cloud-bring-ai-to-media-editing-tools</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T18:02:00+12:00</news:publication_date>
      <news:title>Avid &amp; Google Cloud bring AI to media editing tools</news:title>
      <news:keywords>Digital Transformation, Film production, Data governance, Workflow Automation, Cloud migration, Digital Asset, Digital Asset Management, Enterprise Resource Planning (ERP), Data Storage, Cloud, Asset Management, Google Gemini, Google Cloud, Generative AI (GenAI), Google Cloud Next, Robotic Process Automation (RPA), Artificial Intelligence (AI)</news:keywords>
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    <lastmod>2026-04-23T18:15:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/manhattan-adds-ai-agents-fulfilment-tools-for-retailers</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T14:14:00+12:00</news:publication_date>
      <news:title>Manhattan adds AI agents &amp; fulfilment tools for retailers</news:title>
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    <lastmod>2026-04-23T14:20:11+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/commbank-barometer-shows-high-fx-hedging-among-firms</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T10:56:00+12:00</news:publication_date>
      <news:title>CommBank barometer shows high FX hedging among firms</news:title>
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    <loc>https://ecommercenews.com.au/story/amazon-ads-launches-ai-video-generator-in-australia</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T10:12:00+12:00</news:publication_date>
      <news:title>Amazon Ads launches AI Video Generator in Australia</news:title>
      <news:keywords>Amazon, New Zealand (NZ), Marketing, Productivity, Small Business (SMB), Branding, Online marketing, Video marketing, Content Creation, Entrepreneurship, Advertising Technologies (Adtech), Marketing Automation, Startups, Digital commerce, Australian, Artificial Intelligence (AI), eCommerce (e-Commerce), Retail media, Generative AI (GenAI), Machine learning (ML), Marketing Technologies (MarTech), Commerce Systems, Digital Entertainment, Creative Technologies, Customer Data Platforms (CDP)</news:keywords>
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    <loc>https://ecommercenews.com.au/story/realestate-com-au-linked-to-nine-in-10-home-buyers</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T10:00:00+12:00</news:publication_date>
      <news:title>realestate.com.au linked to nine in 10 home buyers</news:title>
      <news:keywords>Deloitte, Big Data, Property Market, Data Analytics, Advertising Technologies (Adtech), Predictive analytics, Real estate, ROI, Australian, Artificial Intelligence (AI), Market share, Property Technology (PropTech), Machine learning (ML), Marketing Technologies (MarTech)</news:keywords>
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    <loc>https://ecommercenews.com.au/story/google-sees-retail-success-with-agentic-commerce-push</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T08:48:00+12:00</news:publication_date>
      <news:title>Google sees retail success with agentic commerce push</news:title>
      <news:keywords>Google, Contact Centre, Salesforce, Customer service, Digital Transformation, Data governance, Shopify, UCP, Workflow Automation, Personalisation, Computer vision, National Retail Federation, Enterprise Resource Planning (ERP), Application Programming Interface (API), Large Language Models (LLMs), Cloud, Call centre, Customer Support, Voice AI, eCommerce (e-Commerce), AI Ethics &amp; Governance, Google Gemini, Google Cloud, AI Safety, AI Agents (Agentic AI), Chatbots, Customer Experience (CX), Natural language processing (NLP), Unified Communications (UC), Marketing Technologies (MarTech), Commerce Systems, Robotic Process Automation (RPA), Customer Data Platforms (CDP), Editor interview, Google Cloud Next</news:keywords>
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    <lastmod>2026-04-27T19:40:12+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/adobe-unveils-seven-ai-marketing-workflow-prototypes</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-23T01:00:00+12:00</news:publication_date>
      <news:title>Adobe unveils seven AI marketing workflow prototypes</news:title>
      <news:keywords>Application Performance Monitoring (APM), Software Development, Marketing, Adobe, Content Creation, Data Visualisation, A/B testing, Marketing Automation, Simulation, Orchestration, Workflow Automation, Personalisation, Adobe Summit, Enterprise Resource Planning (ERP), Adobe Firefly, Artificial Intelligence (AI), Adobe Express, Customer Experience (CX), Generative AI (GenAI), DevOps, Data Analytics, Marketing Technologies (MarTech), Robotic Process Automation (RPA), Creative Technologies, Customer Data Platforms (CDP)</news:keywords>
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    <lastmod>2026-04-24T13:05:07+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/myob-says-ai-using-smes-are-growing-2-8-times-faster</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-22T15:54:00+12:00</news:publication_date>
      <news:title>MYOB says AI-using SMEs are growing 2.8 times faster</news:title>
      <news:keywords>Microsoft, MYOB, Taxation (Tax), Productivity, Small Business (SMB), Digital divide, Data Analytics, Digital Transformation, Federal Government, Skills shortage, Business strategy, Digital Economy, Financial Systems, Risk &amp; Compliance, Australian economy, Automation, Enterprise Resource Planning (ERP), Cloud, Australian, Artificial Intelligence (AI), Cash flow, Financial Management, Market Growth, Digital Skills, AI Ethics &amp; Governance, Risk Management, Payroll, Generative AI (GenAI), Machine learning (ML), Change Management, Partner Programmes</news:keywords>
    </news:news>
    <lastmod>2026-04-22T16:00:14+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/clarks-launches-curated-marketplace-with-marketplacer</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-22T11:23:00+12:00</news:publication_date>
      <news:title>Clarks launches curated marketplace with Marketplacer</news:title>
      <news:keywords>Digital Transformation, Digital Strategy, Wholesale, Customer Journey, Supply Chain, Omnichannel, Marketplacer, Marketplace, Market Growth, eCommerce (e-Commerce), Customer Experience (CX), United Kingdom (UK), Generative AI (GenAI), Software-as-a-Service (SaaS), Marketing Technologies (MarTech), Artificial Intelligence (AI)</news:keywords>
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    <lastmod>2026-04-24T10:05:08+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/australians-demand-ai-labelling-as-trust-concerns-grow</loc>
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        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-04-22T11:18:00+12:00</news:publication_date>
      <news:title>Australians demand AI labelling as trust concerns grow</news:title>
      <news:keywords>Marketing, Social Media, Online Safety, Meltwater, Communications Industry, Study, Public Relations, Advertising Technologies (Adtech), Misinformation, Deepfakes, Fake news, Digital Trust, YouGov, Data Privacy, Influencer Marketing, Australian, Artificial Intelligence (AI), Consumer Trust, AI Ethics &amp; Governance, Generative AI (GenAI), Marketing Technologies (MarTech)</news:keywords>
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    <lastmod>2026-04-22T11:20:08+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/new-zealand-households-cut-festive-discretionary-spending</loc>
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        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-04-22T11:00:00+12:00</news:publication_date>
      <news:title>New Zealand households cut festive discretionary spending</news:title>
      <news:keywords>New Zealand (NZ), Gaming, Subscriptions, Inflation, Data Analytics, Retail spending, Aviation, Cosmetics, Planning, Budgeting, Experian, Australia &amp; New Zealand, Aotearoa, Veterinarian, Digital services, Digital Entertainment</news:keywords>
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    <lastmod>2026-04-24T10:05:08+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/adobe-names-winners-of-2026-experience-maker-awards</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-22T07:45:00+12:00</news:publication_date>
      <news:title>Adobe names winners of 2026 Experience Maker Awards</news:title>
      <news:keywords>Automotive, Adobe Summit, Lenovo, Adobe, TechEd, NFL, Digital Transformation, Content Creation, KPIs, Customer Journey, Loyalty programmes, Customer engagement, Data Platform, Marketing Automation, Supply Chain, Multichannel marketing, Omnichannel, Personalisation, Digital Asset, Digital Asset Management, Commerce, Customer data, Vehicles, Banking, Adobe Creative Cloud, Financial Services, Asset Management, Adobe Firefly, Artificial Intelligence (AI), eCommerce (e-Commerce), India, Middle East, Retail, Coca-Cola, Customer Experience (CX), United Kingdom (UK), United States (US), Generative AI (GenAI), Digital Experience (DX), Marketing Technologies (MarTech), Cartech, Creative Technologies, Customer Data Platforms (CDP)</news:keywords>
    </news:news>
    <lastmod>2026-04-22T07:50:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/supply-chain-leaders-prioritise-sustainability-survey-finds</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-04-21T13:16:00+12:00</news:publication_date>
      <news:title>Supply chain leaders prioritise sustainability, survey finds</news:title>
      <news:keywords>Productivity, Sustainability, Procurement, Climate change, Inflation, Manufacturing, Digital Transformation, Carbon footprint, Predictive analytics, Supply Chain, Visibility, Automation, Blue Yonder, Net Zero, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Forecasting, Logistics, Business Transformation, Carbon emissions, Risk Management, Dentsu, Retail, Resilience, Tariffs, AI in Supply Chain, Machine learning (ML), Change Management, Data Analytics, Risk &amp; Compliance, Clean technologies</news:keywords>
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