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        <news:name>eCommerceNews Australia</news:name>
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      <news:title>Australian brands urged to rethink loyalty schemes</news:title>
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    <loc>https://ecommercenews.com.au/story/avalara-appoints-nikita-khatri-to-lead-anz-marketing</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-25T11:59:00+12:00</news:publication_date>
      <news:title>Avalara appoints Nikita Khatri to lead ANZ marketing</news:title>
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    <loc>https://ecommercenews.com.au/story/amazon-business-launches-new-tools-amid-australia-growth</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-25T11:32:00+12:00</news:publication_date>
      <news:title>Amazon Business launches new tools amid Australia growth</news:title>
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    <loc>https://ecommercenews.com.au/story/t2-deepens-netsuite-tie-with-annexa-for-retail-systems</loc>
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      <news:publication_date>2026-06-25T11:22:00+12:00</news:publication_date>
      <news:title>T2 deepens NetSuite tie with Annexa for retail systems</news:title>
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    <lastmod>2026-06-25T11:30:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/your-marketing-problem-isn-t-data-overload-it-s-inaction</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-06-24T13:00:00+12:00</news:publication_date>
      <news:title>Your marketing problem isn't data overload, it's inaction</news:title>
      <news:keywords>Marketing, Digital Transformation, Personalisation, Real time data, Data Privacy, eCommerce, Marketing strategy, Business Intelligence (BI), Customer data, Customer Experience (CX), Data Strategy, Amperity, Data governance, Marketing Automation, Customer Journey, Customer Data Platforms (CDP), Predictive analytics, Marketing Technologies (MarTech), Data Driven, Customer retention, Data Platform, Opinion, Bridget Perry</news:keywords>
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    <lastmod>2026-06-24T13:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/contentful-launches-palmata-for-ai-brand-monitoring</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-24T12:08:00+12:00</news:publication_date>
      <news:title>Contentful launches Palmata for AI brand monitoring</news:title>
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    <loc>https://ecommercenews.com.au/story/zitcha-pentaleap-link-retail-ads-to-product-ranking</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-24T10:30:00+12:00</news:publication_date>
      <news:title>Zitcha &amp; Pentaleap link retail ads to product ranking</news:title>
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    <loc>https://ecommercenews.com.au/story/karmo-launches-cheaper-byd-ev-subscriptions-in-australia</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-23T15:15:00+12:00</news:publication_date>
      <news:title>Karmo launches cheaper BYD EV subscriptions in Australia</news:title>
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    <loc>https://ecommercenews.com.au/story/hellofresh-anz-cuts-delivery-kilometres-with-ptv-tool</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-23T15:00:00+12:00</news:publication_date>
      <news:title>HelloFresh ANZ cuts delivery kilometres with PTV tool</news:title>
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    <lastmod>2026-06-23T15:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/zoom-adds-ai-tools-to-virtual-agent-for-customer-service</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-06-23T14:12:00+12:00</news:publication_date>
      <news:title>Zoom adds AI tools to Virtual Agent for customer service</news:title>
      <news:keywords>Education, Learning &amp; Training, Contact Centre, Data Analytics, Digital Transformation, Personalisation, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Testing and measurement, AI Ethics &amp; Governance, AI Agents (Agentic AI), Retail, Healthcare, Omnichannel, Customer Experience (CX), Knowledge Management, Customer service, Generative AI (GenAI), Quality assurance, A/B testing, Software-as-a-Service (SaaS), Quality Management, Customer Journey, Automation, Call centre, Self-service, Contact Centre-as-a-Service (CCaaS), Customer Support, AI Monitoring (AIM), Workflow Automation, Business communications, Zoom</news:keywords>
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    <lastmod>2026-06-23T14:15:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/avetta-widens-australian-supplier-search-with-ai-tool</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-23T12:59:00+12:00</news:publication_date>
      <news:title>Avetta widens Australian supplier search with AI tool</news:title>
      <news:keywords>Sustainability, Data Analytics, Digital Transformation, Project Management, Industry 4.0, Supply Chain, Enterprise Resource Planning (ERP), Cloud, Australian, Artificial Intelligence (AI), Partnerships, Logistics, Business Intelligence (BI), Sydney, New South Wales (NSW), Western Australia, Inflation, Energy sector, Procurement, Digitisation, Software-as-a-Service (SaaS), Benchmarking, Automation, Health and safety, South Australia, Environmental, Social and Governance (ESG), Risk Management, Digitalisation, Tasmania, AI in Supply Chain, Victoria, Workflow Automation, Northern Territory, Queensland, Economic downturn</news:keywords>
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    <lastmod>2026-06-23T13:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/marketplacer-joins-snowflake-programme-for-marketplace-data</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-23T12:00:00+12:00</news:publication_date>
      <news:title>Marketplacer joins Snowflake programme for marketplace data</news:title>
      <news:keywords>Data Analytics, Digital Transformation, Integration, Europe (European), Enterprise Resource Planning (ERP), Large Language Models (LLMs), Snowflake, Artificial Intelligence (AI), eCommerce, Telcos, Data sharing, Loyalty programmes, Data infrastructure, Customer data, United Kingdom (UK), Middle East, Qantas, Generative AI (GenAI), Machine learning (ML), APAC, Asia Pacific, Risk Management, Information Management, Data Platform, Cloud data, EMEA, Marketplacer</news:keywords>
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    <lastmod>2026-06-23T12:00:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/ringers-western-adopts-netsuite-to-drive-overseas-growth</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-23T11:55:00+12:00</news:publication_date>
      <news:title>Ringers Western adopts NetSuite to drive overseas growth</news:title>
      <news:keywords>Taxation (Tax), Digital Transformation, Oracle NetSuite, Global expansion, Supply Chain, Enterprise Resource Planning (ERP), Australia &amp; New Zealand, Cloud, Australian, eCommerce, Customer Experience (CX), NetSuite OneWorld, Online shopping, Software-as-a-Service (SaaS), Automation, Systems integration, Financial Management, Fusion5</news:keywords>
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    <lastmod>2026-06-23T12:00:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/search-after-seo-anna-harrison-on-staying-visible-in-the-ai-era</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-22T18:50:00+12:00</news:publication_date>
      <news:title>Search after SEO: Anna Harrison on staying visible in the AI era</news:title>
      <news:keywords>Google Gemini, Artificial Intelligence Engine Optimisation (AEO), Anthropic, Search Engine Optimisation (SEO), Knowledge Management, Reddit, Generative AI (GenAI), AI Overviews, Customer Journey, B2B Marketing, ChatGPT, Search engines, User experience (UX), Google Search, Wikipedia, Claude, Dr Anna Harrison, New Zealand (NZ), Marketing, Small Business (SMB), Opinion, OpenAI, Large Language Models (LLMs), Artificial Intelligence (AI)</news:keywords>
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    <lastmod>2026-06-22T19:00:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/kentico-adds-ai-award-in-site-of-the-year-2026-reset</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-22T10:45:00+12:00</news:publication_date>
      <news:title>Kentico adds AI award in Site of the Year 2026 reset</news:title>
      <news:keywords>Digital Transformation, Partner Programmes, Web Development, Enterprise Resource Planning (ERP), Financial Services, Cloud, Artificial Intelligence (AI), eCommerce, AI Agents (Agentic AI), Digital services, Healthcare, Omnichannel, Customer Experience (CX), Marketing Automation, Generative AI (GenAI), Software-as-a-Service (SaaS), Cloud migration, Digital Experience (DX), Marketing Technologies (MarTech), Digital commerce, Content Management System (CMS), APAC, Kentico, EMEA</news:keywords>
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    <lastmod>2026-06-22T10:45:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/doubleverify-launches-dv-neura-for-agentic-ad-workflows</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-19T18:05:00+12:00</news:publication_date>
      <news:title>DoubleVerify launches DV Neura for agentic ad workflows</news:title>
      <news:keywords>Advertising Technologies (Adtech), Regulatory technology, Risk &amp; Compliance, Enterprise Resource Planning (ERP), Application Programming Interface (API), Large Language Models (LLMs), Artificial Intelligence (AI), Google Gemini, AI Agents (Agentic AI), Regulation, Connected TV, Transparency, Social Media, Conversational AI, AI Adoption, DoubleVerify, Data governance, Model Context Protocol (MCP), Generative AI (GenAI), Microsoft Copilot, Digital Media, Machine learning (ML), Ad Fraud, Consumer Trust, Marketing Technologies (MarTech), Open Access, Fraud prevention, Workflow Automation</news:keywords>
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    <lastmod>2026-06-19T18:15:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/magic-launches-postcode-buyer-density-tool-for-b2b</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-19T17:55:00+12:00</news:publication_date>
      <news:title>Magic launches postcode buyer density tool for B2B</news:title>
      <news:keywords>Australian, Cybersecurity, Chief Executive Officer (CEO), Professional services, Facilities management, B2B Marketing, Marketing Technologies (MarTech), Australian Bureau of Statistics, White space, Account-based Marketing</news:keywords>
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    <lastmod>2026-06-19T18:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/taboola-opens-deeperdive-ads-to-ai-chatbot-providers</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-19T17:00:00+12:00</news:publication_date>
      <news:title>Taboola opens DeeperDive ads to AI chatbot providers</news:title>
      <news:keywords>Advertising Technologies (Adtech), Large Language Models (LLMs), Artificial Intelligence (AI), AI Agents (Agentic AI), AI Infrastructure, Taboola, Yahoo, Conversational AI, Accelerated Computing, Retrieval Augmented Generation (RAG), Generative AI (GenAI), Low latency, Marketing Technologies (MarTech), Samsung, NVIDIA, Xiaomi</news:keywords>
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    <lastmod>2026-06-19T17:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/prophet-study-says-ads-drove-40-of-byd-test-drives</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-19T11:00:00+12:00</news:publication_date>
      <news:title>Prophet study says ads drove 40% of BYD test drives</news:title>
      <news:keywords>Marketing, Electric vehicles (EVs), Advertising Technologies (Adtech), Vehicles, Australian, Media, Southern Cross, SCA, Seven Network, Cross platform, Prophet, Customer Journey, Marketing Technologies (MarTech), Data Driven, BYD, ROI</news:keywords>
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    <lastmod>2026-06-19T11:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/carsales-fronts-ai-voice-search-in-national-campaign</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-19T11:00:00+12:00</news:publication_date>
      <news:title>carsales fronts AI voice search in national campaign</news:title>
      <news:keywords>Marketing, Electric vehicles (EVs), Advertising Technologies (Adtech), Personalisation, Vehicles, Australian, Artificial Intelligence (AI), eCommerce, Connected TV, Social Media, Customer Experience (CX), AI Adoption, TikTok, Gen Z, Customer Journey, EOFY, Marketing Technologies (MarTech), User experience (UX), Instagram, Millennials, Rugby, Generation Z, Football, Influencer Marketing</news:keywords>
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    <lastmod>2026-06-19T11:00:05+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/adobe-unveils-genstudio-tools-for-retail-media-ads</loc>
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        <news:name>eCommerceNews Australia</news:name>
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      <news:publication_date>2026-06-18T18:00:00+12:00</news:publication_date>
      <news:title>Adobe unveils GenStudio tools for retail media ads</news:title>
      <news:keywords>Trends &amp; Predictions, Marketing, Advertising Technologies (Adtech), Personalisation, Enterprise Resource Planning (ERP), Large Language Models (LLMs), Asset Management, Artificial Intelligence (AI), eCommerce, Connected TV, Customer data, Adobe, Marketing Automation, Retail media, Adobe Firefly, Generative AI (GenAI), Customer engagement, Customer Data Platforms (CDP), Marketing Technologies (MarTech), Photoshop, Data Platform, LiveRamp</news:keywords>
    </news:news>
    <lastmod>2026-06-18T18:00:06+12:00</lastmod>
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    <loc>https://ecommercenews.com.au/story/adobe-launches-tool-to-track-brand-visibility-in-ai</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-06-18T17:15:00+12:00</news:publication_date>
      <news:title>Adobe launches tool to track brand visibility in AI</news:title>
      <news:keywords>Marketing, Content Creation, OpenAI, Enterprise Resource Planning (ERP), Large Language Models (LLMs), eCommerce, AI Agents (Agentic AI), Generative Engine Optimisation (GEO), Marketing strategy, Business Intelligence (BI), Search Engine Optimisation (SEO), Customer Experience (CX), Adobe, Marketing Automation, Generative AI (GenAI), Microsoft Copilot, Software-as-a-Service (SaaS), SEMrush, Customer Journey, B2B Marketing, ChatGPT, Marketing Technologies (MarTech), Digital commerce, Adobe Analytics</news:keywords>
    </news:news>
    <lastmod>2026-06-18T17:15:05+12:00</lastmod>
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  <url>
    <loc>https://ecommercenews.com.au/story/cars24-launches-sale-with-discounts-buyer-guarantees</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-06-18T11:53:00+12:00</news:publication_date>
      <news:title>Cars24 launches sale with discounts &amp; buyer guarantees</news:title>
      <news:keywords>Electric vehicles (EVs), Market competition, Vehicles, Australian, eCommerce, Melbourne, Sydney, Customer Experience (CX), Consumer Trust, Brisbane, Price match, Consumer rights</news:keywords>
    </news:news>
    <lastmod>2026-06-18T12:00:06+12:00</lastmod>
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  <url>
    <loc>https://ecommercenews.com.au/story/hapag-lloyd-wisetech-expand-electronic-bills-of-lading</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-06-18T11:00:00+12:00</news:publication_date>
      <news:title>Hapag-Lloyd &amp; WiseTech expand electronic bills of lading</news:title>
      <news:keywords>Productivity, Supply Chain, GEODIS, Digital Strategy, WiseTech Global, Digital trade, CargoWise, Fintech</news:keywords>
    </news:news>
    <lastmod>2026-06-18T11:00:08+12:00</lastmod>
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  <url>
    <loc>https://ecommercenews.com.au/story/doubleverify-adds-youtube-audio-ads-suitability-reporting</loc>
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      <news:publication>
        <news:name>eCommerceNews Australia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-06-18T10:30:00+12:00</news:publication_date>
      <news:title>DoubleVerify adds YouTube Audio Ads suitability reporting</news:title>
      <news:keywords>Marketing, Advertising Technologies (Adtech), Artificial Intelligence (AI), Social Media, United Kingdom (UK), Online marketing, DoubleVerify, United States (US), Generative AI (GenAI), TikTok, YouTube, Machine learning (ML), Marketing Technologies (MarTech)</news:keywords>
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    <lastmod>2026-06-18T10:30:05+12:00</lastmod>
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